Hoka One One vs Vibram FiveFingers

Hoka One One vs Vibram FiveFingers

Last night in a fit of boredom (and to take my mind of the little brats before bedtime!) I looked at the search volumes in Google for all the different running shoes brands and promised I would not really make any comments on the data. I lied. While you have to take the data for what it is, a couple of things did jump out at me. For example, I was surprised how many searches there were for Vitruvian and Loco running shoes which have not existed for some time now. The similarity between the Hoka One One and┬áVibram FiveFingers also caught my eye. So its now early in the morning on the day before Christmas and despite their behavior last night I am waiting for the girls to get up and see what we added under the Christmas tree last night. While waiting for them, I used Google Trends to look at the trends in search for the words ‘Hoka One One’ and ‘Vibram FiveFinger’ and embedded the graph below. This is a live graph and is updated daily by Google, so for some more Christmas folly, we can monitor it:


The above script does not seem to load every time in every browser, so here is a screen shot from 24 December. Vibram’s are the red line and Hoka’s the blue line:

POSTSCRIPT: This is what I got on 12 May 2014 (see comments below):

v vs hoka

I note there is a very recent upsurge in Vibrams, which may be related to the proposed settlement of the class action announced about 10 days ago.



Last updated by .

About Craig Payne

University lecturer, runner, cynic, researcher, skeptic, forum admin, woo basher, clinician, rabble-rouser, blogger, dad. Follow me on Twitter, Facebook and Google+

, ,

6 Responses to Hoka One One vs Vibram FiveFingers

  1. Anthony December 24, 2013 at 11:31 pm #

    Thats funny. That is sure to get the fanatics in a tizzy. Those who so firmly attached themselves to minimalism fad should be embarrassed now given what has transpired this year.

    • julie January 6, 2014 at 4:18 pm #

      minimalist is great, no, i’m not embarrassed, i am not a die hard minimalist i run in what i find comfy (just my socks usually on treadmill!) and am careful how much i push it in minimalist. thats the key to it all really. a bit of patience and knowledge goes a long way and if i want to go on a mad sprint and pound hard then i put on a bit of padding. just common sense really

      i don’t see why it has to be one or the other as long as my running form doesn’t suffer

      Happy New Year to all

    • Mark Richard January 24, 2014 at 8:23 am #

      As opposed to shoes with no evidence?

  2. Mark Richard February 5, 2014 at 7:53 am #

    Shoes for heavy people?

  3. Daniel May 12, 2014 at 12:56 am #

    I can’t seem to reproduce the trend chat you’ve captured here. In every option I try VFF is vastly more common than hoka.

    • Craig Payne May 12, 2014 at 1:06 am #

      Daniel – I just checked and pretty much got the same thing. I can’t post a screen shot in this reply, so will add a screen shot as a postscript above.

Leave a Reply