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Another look at the performance claims by the Airia One running shoe; a theoretical context

A few days ago I wrote about the launch of a new “biomechanically perfect” running shoe, the Airia One that made claims re enhancing performance. I won’t relitigate the issues raised previously, as you can read them here. The post engendered quite a response on Twitter, Facebook and in the blogosphere. One little dig that […]

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