Barefoot running vs Minimalist running shoes vs Hoka One One

Periodically when I get bored and need a break from what I am doing I often do one of several things. I could go over to and read the 1-star reviews on books (it can be quite funny, especially if the book has it fan boys and seeing them attack the 1-star reviews with the whole gambit of logical and reasoning fallacies) or I could go and troll to bash some woo or I may sometimes head over to Google Trends and type in some keywords to see what is happening to the search engine popularity of those terms over time. Today, I headed over to Google Trends. I will just leave this here:

As the sales of minimalist running shoes have been languishing at around 0.3-0.5% of the run specialty market for a while now and with the above graph on what people are looking for in Google, runners have voted with their feet.

As always, I go where the evidence takes me until convinced otherwise ….

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3 Responses to Barefoot running vs Minimalist running shoes vs Hoka One One

  1. eric johnson September 5, 2017 at 2:58 am #

    am no minimalist fan, but am pretty surprised we’re still getting so much interest in hoka from customers. it’s fluctuates between our #2 and #3 brand in the store.

    someone once said humans are just novelty seeking primates.

    so while hokas don’t appear to be going away any time soon, i do wonder what the next trend will be and how long until the fad does lose some steam.

  2. Cody L Custis September 5, 2017 at 3:54 pm #

    Minimalist running shoes require a forefoot strike. Since less than 10% of runners naturally do so, there’s a limited market for said shoes.

    • Craig Payne September 5, 2017 at 7:19 pm #

      Where are you getting that information from? Plenty of minimalist/barefoot runners heel strike.

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