What are the best selling running shoes?

This is not exactly research and not exactly the most valid data (in fact, its probably not even close), but I going to write about it anyway!

I periodically head over to Amazon.com to check some things out. I browse the 1-star reviews on running books, as they are always fun (I commented on that in this review) and I sometimes check to see which are the best selling running shoes. Amazon.com update the best selling products in each category of product they sell on an hourly basis. While I am the first to admit that this is not exactly representative data of the overall running shoe market and the demographics of those who buy from Amazon.com is going to be very different to those who buy from specialty running shoe stores, it still interesting to check from time-to-time.

As of today, the 20 top mens running shoes on Amazon.com are:

1. ASICS Men’s GEL-Lyte33
2. Saucony Men’s Progrid Kinvara 3
3. ASICS Men’s GEL-Nimbus 14
4. New Balance Men’s MT10v1 Minimus
5. Salomon Men’s Speedcross 3
6. New Balance Men’s M750
7. New Balance Men’s MT20v2 Minimus
8. ASICS Men’s GEL-Kayano 19
9. Reebok Men’s RealFlex Optimal
10. New Balance Men’s MT1010 Minimus
11. Salomon Men’s XA PRO 3D Ultra 2 Trail
12. ASICS Men’s GEL-Cumulus 14
13. New Balance Men’s M770 Alpha
14. ASICS Men’s GEL-Blur33 2.0
15. Nike DART 9
16. Mizuno Men’s Wave Prophecy 2
17. New Balance Men’s MT510 Trail
18. New Balance Men’s MR1 Minimus
19. The Vibram Fivefinger KomodoSport
20. Mizuno Men’s Wave Creation 13

At least that is the top 20 today; tomorrow it may be different.

Amazon.co.uk do not have the same best selling lists, but if you order the mens running shoes by popularity, the top 10 there are:

1. Asics Men’s Gel Cumulus 14
2. Asics Men’s Gel Nimbus 14
3. Brooks Men’s Adrenaline GTS 12
4. Asics Men’s Gt 2000
5. Merrell Men’s Trail Glove
6. Asics Men’s Gt 2000
7. Brooks Men’s Adrenaline GTS 13
8. Asics Men’s Gt 1000
9. Asics Men’s Gel Contend
10. New Balance Men’s Mt573bo

Very different in the UK to the USA … make what you want of this information.

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6 Responses to What are the best selling running shoes?

  1. James Dunne May 2, 2013 at 7:01 am #

    Hi Craig, Interesting stuff.

    As you say, simply a snapshot of the market. I’d say the Amazon.co.uk list is a pretty accurate representation the UK market. I spent six months working on the shop floor of a running retailer in the infancy of my coaching business, and would certainly agree with the majority of this ‘UK top 10’. Even now, a good few years on, the same models of shoe crop up on a daily basis.

    Loving the blog 🙂



  2. Ruggero May 2, 2013 at 8:06 am #

    Hi Craig – nice article !

    There are many Nike missing to those top 10s, mainly because Nike is very strict with their online distribution policies (read: they are dead scared of fakes/counterfeits) so they don’t allow almost anybody to sell them.

    Exception for the Dart, which is such a cheap shoe that probably fakes are better 😉

  3. Craig May 2, 2013 at 8:29 am #

    Yes, Nike are notable by their absence! .. presumably because of their online sales policy. “not exactly the most valid data (in fact, its probably not even close)

  4. Adam2 May 14, 2013 at 11:08 pm #

    Amazon.com does not sell Nike shoes directly. Only 3rd party sells them.

    Zappos.com on the other hand does.

    Here are their best sellers.


    1. Asics Nimbus 14
    2. Nike Free Run 3
    3. Nike Air Max Torch
    4. Asics Cumulus 14
    5. Brooks Beast
    6. Nike Free 5.0


  5. Seth May 15, 2013 at 8:26 pm #

    I agree that it is really difficult to draw conclusions from sales on Amazon or Zappos.

    Most of the runners I saw at an 8K locally this past weekend were in Brooks & Asics. But that is anecdotal ; )

  6. Alex December 7, 2013 at 3:28 pm #

    Hi Craig,

    Came across your forum when looking for info on right running shoes. I’ve never gone too technical with my choices, and most of my shoes felt ok, but not really it. Some, even top line ones (Brook Trance), hurt my feet. Eventually I realized that all I need are good stability shoes without any gimmicks or too much “technology”.

    Which got me onto trying to figure out the so-tauted “technology” these companies put into their shoes, and I realized that 99% of it is not any kind of high-tech, just foam, plastic, and rubber of varying densities and a lot of marketing woo. Probably the only real tech out there is the Brooks Hydraflow.

    You seem to have done much research on this and would be interesting to see what you have to say about the different cushioning systems and other special “tech”.

    Also, what’s your opinion of ASICS’s gel? Is it real or a marketing gimmick? Thinking back to my college physics classes I recall that fluids don’t contract under pressure, so a gel, being a very viscous fluid, should not provide any cushioning, as it will simply not contract to absorb energy. The other (and more likely) possibility is that their “gel” isn’t really gel, but a piece of soft rubber. In which case, I’d say there is nothing techie about it, companies color the rubber in the outsoles/midsoles every which way, ASICS just put in a few translucent rubber pieces. Nothing to get excited about, and no reason to shell out $150 for it.

    What’s your take on all this?

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