Search Engine Popularity of Running Shoes: 2015 Update

It that time of the year where I use the Google keyword tool to look at the popularity of different Google searches for different running shoes. Previous years here and here.

 201520142013
Nike running shoes165000
165000110000
Brooks running shoes40500
3310027100
Adidas running shoes40500
3310027100
Asics running shoes27100
3310049500
New Balance running shoes22200
1810014800
Mizuno running shoes18100
1810022200
Reebok running shoes14800
99008100
Puma running shoes12100
81008100
Under Armour running shoes12100
66003600
Newton running shoes9900
1810022200
Saucony running shoes8100
54004400
Salomon running shoes5400
44002900
Skechers running shoes5400
36002900
On running shoes4400
29002400
Altra running shoes4400
54002400
Merrell running shoes3600
36002400
Fila running shoes3600
24001600
Pearl Izumi running shoes1900
10001600
Karrimor running shoes1600
2400
Zoot running shoes1300
10001000
Scott running shoes1000
10001000
Earth Runners1000
590
Avia running shoes1000
1600880
Converse running shoes1000
880590
Lotto running shoes880
590260
Forus running shoes880
00
Diadora running shoes880
590
North Face running shoes880
720590
Ecco running shoes590
590480
Ryka running shoes480
390390
APL running shoes480
590
Skora running shoes390
320320
Keen running shoes390
390320
La Sportiva running shoes390
260210
Karhu running shoes320
320320
Columbia running shoes320
00
Power running shoes320
210140
Patagonia running shoes320
210170
Li Ning running shoes320
320260
Kalenji running shoes260
14090
Anta running shoes260
170
Onitsuka Tiger running shoes260
10170
Hoka One One running shoes*210
170140
Everlast running shoes210
170
Peak running shoes210
140
Etonic running shoes210
320210
Montrail running shoes210
210
Salming running shoes210
17020
League running shoes210
17050
Hi Tec running shoes170
210170
Spira running shoes170
210320
Warrior running shoes170
14090
Icebug running shoes170
170260
Vivobarefoot running shoes170
9090
Joma running shoes140
11070
Inov-8 running shoes110
9070
Vasque running shoes110
14090
Slazenger running shoes110
11070
Scarpa running shoes110
11070
Vibram Five Fingers running shoes90
90110
Helly Hansen running shoes90
5040
Aetrex running shoes90
5050
361 Degrees running shoes90
4020
Speedo running shoes90
30
Tecnica running shoes90
5070
Spalding running shoes50
5070
KangaROOS running shoes40
5040
Lalo running shoes40
10
Xero running shoes40
4050
ARCH running shoes30
200
Alpinestars running shoes30
20
Lems running shoes30
100
Airia running shoes30
4010
Salewa running shoes30
20
Somnio running shoes30
40110
Gravity Defyer running shoes2070
Woolf running shoes20
20
Zem running shoes20
2030
Boombah running shoes20
100
Ampla running shoes20
10
Prospecs running shoes20
100
Loco running shoes20
2030
Topo Athletic running shoes20
100
Olympikus running shoes10
10
Vitruvian running shoes10
1010
Newline running shoes10
1010
Feelmax running shoes10
1010
Sole Gliders running shoes10
1030
Luna running shoes10
1010
Healus running shoes10
10
B2R running shoes10
1010
Springboost running shoes10
100
GoLite running shoes10
1010
Soft Star running shoes10
1010
Crosskix running shoes10
00
Hersey running shoes10
1010
Sockwa running shoes0000
TESH Sports running shoes000
Typhoon running shoes00
Sako running shoes00
Leguano running shoes00
Brandblack running shoes000
A4 running shoes00
Haglöfs running shoes00
Sole Runner running shoes000
Anatom running shoes00
Smaat running shoes000
3 Over 7 running shoes000
Neimaj running shoes00
Be Real running shoes000
Jinga running shoes000
Laser running shoes000
Freet running shoes000
Turntex running shoes000
Brütting running shoes000
Shamma running shoes00

*See comment re Hoka’s in comments below

As with previous years, there are disclaimers:

  • The numbers represent the estimated number of times that the words are searched in a month.
  • The data is only based on the brand of the shoe with the words ‘running shoe’ added. Obviously there will be many more and different searches for different permutations of the brand and all the different models of the running shoes brands.
  • The data is global or international
  • Those brands at the bottom returned no searches in Google for their brand name with running shoe appended. They may well have a different search volume without that appended.
  • I am not going to make any claims based on what I found, except to say it was an interesting use of 10 minutes of my time to amuse myself and, hopefully, you as well.
  • Some of the brands above no longer exist; but some of them are still searched for! (eg Vitruvian and Loco … which is actually quite interesting!)
  • Some of the brands have just recently been launched and do not yet appear in the data

See also, what I did previously to work out the social media popularity of different brands.

Last updated by .

7 Responses to Search Engine Popularity of Running Shoes: 2015 Update

  1. Rodger Kram December 15, 2015 at 12:50 am #

    I think your #s might be off for Hoka.

    I bet a lot more people search for Hoka vs. Hoka One One

    that has to be one of the stupidest brand names of all time.

    rodger

    • Craig Payne December 15, 2015 at 12:57 am #

      That did occur to me, but I was reluctant to get into different permutations of the search phrase for each brand.
      Here are the figures for the Hoka’s:
      Hoka One One = 74 000
      Hoka = 60 5000
      Hoka One One running shoes = 210 (as above)
      Hoka running shoes = 9900
      Hoka Clifton = 12 100

  2. Jean-Francois Esculier December 15, 2015 at 5:05 pm #

    I was also expecting Hoka to be higher in your rankings, with all the hype about this brand. I guess people just search for “Hoka” instead of “Hoka running shoes”. Unless you are looking for the only accessory on their website, which is a “Hoka bottle opener”… http://shop.hokaoneone.com.au/accessories/
    Unlike other major brands with various items and apparel.
    JF

    • Craig Payne December 15, 2015 at 7:21 pm #

      Yep; I just commented on that. It is too complicated to include in the table all the permutations of all the brands and the search phrases that searchers might use.
      If I changed it to ‘Hoka Running shoes’ as opposed to ‘Hoka One One Running’ shoes it changes from 210 to 9900 (74 000 search for ‘Hoka One One’)

      The table is probably unfair to Hoka …. might have to give some thought to changing it to ‘Hoka Running Shoes’

      • Jean-Francois Esculier December 17, 2015 at 4:10 am #

        Sorry I somehow missed your previous reply to Rodger.
        It means that changing the terms would give Hoka the 2nd rank… with 3 times more searches than Asics running shoes, which is pretty impressive… didn’t expect those Space Walk shoes to become that popular!
        JF

  3. Geoffrey Gray December 18, 2015 at 6:27 pm #

    This is really fun. Thanks for doing this!

  4. Rodger Kram December 19, 2015 at 4:37 am #

    I like to use Google Trends.

    e.g. barefoot running, is exponentially decaying back to ground zero.

    https://www.google.com/trends/explore#q=barefoot%20running

    whereas just plain running, shows steady growth:

    https://www.google.com/trends/explore#q=running

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